Spirits in a Can
Designed and conceptualized by the company's owner, Reynald Grattagliano, and Scottish Liquor Imports vice president of Operations Jean-Paul Benizri, Genie is currently the only company in the world licensed to can hard liquor.
Benizri explained the idea to bottle liquor in a can originated from one of the company's existing products, Scotch whisky in a can, which is already sold in 17 countries, including the United States.
"We are the first company in the whole world to put Scotch in the can and the only company authorized by the Scottish Spirits Association to do so," said Benizri. "And since our canned Scotch has become so popular, we decided to come out with a new line of canned liquor called Genie."
The complete line of canned alcohol -- which is already available for sale in Mexico -- is set to launch stateside in October, with a lineup including vodka, gin, rum, tequila, Kentucky bourbon, Canadian whiskey, cognac and sake -- in a can for a suggested price of $4.99, less than the cost of mixed drink at most bars. Benrizi said the premium liquors are sealed in specialty aluminum cans designed with a unique lining (similar to the plastic lining found in many beer cans) that works to preserve the taste and quality of the liquor. Each can also comes with its own nonallergenic latex resealable cap.