October 8/Chicago/PRWEB -- U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to The NPD Group. Filling and eating everything on  -plate conveys that a person “eats well” and a nutritious meal was served, which is a symbol of good health among Spanish-language dominant and foreign-born U.S. Hispanics, according to insights shared in a recently released NPD study on U.S. Hispanics’ food and beverage consumption patterns.

U.S. Hispanics’ pride in their cooking, emphasis on traditional flavors and ensuring the food they feed their families is nutritious, shapes perceptions that healthy foods aren’t as tasty or as nutritious, according to NPD’s "It's Mealtime with U.S. Hispanics." Some 46% of Spanish-language dominant Hispanics feel that almost everything that is very good for you does not taste very good. However, proportions change as Hispanics acculturate. For example, 31% of bilingual Hispanics and only 11% of English dominant Hispanics agree.

“Food and beverages play a central role in the preservation of Hispanic culture and reconnection for family; as a result, Hispanics view mealtime, nutrition, and healthy eating differently than non-Hispanics,” says Terry Soto, president and CEO of About Marketing Solutions Inc., who consulted with NPD on the development of the "It’s Mealtime with U.S. Hispanics" report. “Going for seconds is encouraged and welcomed, and conveys that a person ‘eats well’ and has a good appetite, which is a symbol of good health.”