November 13/Horsham, Pa. -- For the first time Weight Watchers is officially endorsing a branded product in the bread aisle – Arnold/Brownberry/Oroweat Sandwich Thins rolls, the original 100-calorie thin roll . Each of the six flavors has a PointsPlus value of 3.

"Weight Watchers branded and endorsed products make it easier for consumers to make smart choices and identify the foods that can help them achieve their weight loss and weight management goals," said Hugh Dever, director of Licensing at Weight Watchers. "Bread and whole grains are such an important part of our diets and the Weight Watchers endorsement of Arnold/Brownberry/Oroweat Sandwich Thins rolls offers followers of the PointsPlus program the ability to easily enjoy these foods on the path to meeting their goals."

Arnold/Brownberry/Oroweat Sandwich Thins rolls offer consumers the perfect foundation to build their sandwich of choice. Weight Watchers followers can easily customize creations to better manage their PointsPlus Allowance, using any of the six varieties:

• 100% Whole Wheat
• Multi-Grain
• Honey Wheat
• 100% Whole Wheat Flax & Fiber
• Made with Whole Grain White
• Seedless Rye

Every variety is baked with the goodness of whole grains, and the 100% whole wheat options offer 20g of whole grain per roll.

"Much of the early success of Sandwich Thins® rolls was due to the excitement generated by the Weight Watchers community.  We are extremely excited to announce this official partnership and embark on this new relationship with Weight Watchers in order to grow the business together," said Ted Swain, Sandwich Thins brand manager.