December 14/Danvers, Mass./Press Release -- High Liner Foods (USA) Inc., a North American value-added seafood supplier, announced that Jeff Donde, a seasoned sales leader with more than 20 years of food service experience, has been appointed vice president of National Accounts.

Prior to joining High Liner, Donde was vice president of National Accounts for Stratas Foods, and from 2004 through 2009, was vice president of National Accounts for Campbell Soup Co. He has also held senior sales positions with Kraft Foods, Lender’s Bagels and General Mills.

Donde will lead and manage High Liner Food's growing National Accounts business and sales team that targets the top 200 national restaurant chains in the U.S., representing High Liner's seafood product capabilities across its Icelandic Seafood, FPI and Viking foodservice brand portfolios. He will report to Steve Prusank, High Liner’s senior vice president of Foodservice Sales and Marketing.

“A key strength of High Liner Foods is our ability to leverage our culinary expertise and market insights to create customized seafood solutions for national restaurant chains, targeted to their operations and consumers,” Prusank said. “Jeff has the right combination of customer relationship experience and sales leadership to help us continue to grow our National Accounts business.”