Shopping Changes Brewing?
The national survey of more than 1,000 U.S. mothers, conducted by Fleishman-Hillard and TheMotherhood.com, found 41% of U.S. mothers said they want to be more organized in how they shop and 33% said they want to make fewer trips to the grocery store.
Additionally, 67% said they would like to be more organized with weekly meal planning, and 51% said they want to make meals ahead of time for later use.
More than half of the moms surveyed said they want to buy more nutritious food, and already have started by reducing purchases of snacks, sugar, processed foods, soda and carbohydrates. In addition, 49% of moms want to buy less processed food in the coming year, particularly those age 30 and younger.
Some 78% of the mothers said they read labels.
The mothers said they were looking to consume less high-fructose corn syrup, sugar, artificial dyes and gluten in the new year.
Three-fourths of the moms said they used technology while cooking, with AllRecipes.com, Pinterest and FoodNetwork.com the most popular.