January 7/Berkeley, Calif./Press Release -- Annie's Inc. announced the appointment of Amanda Martinez to the newly created position of executive vice president, Operations & Administration and the promotion of Mark Mortimer to executive vice president, Sales & Marketing, chief customer officer, also a new position, effective January 14, 2013. Both executives will be based in the company’s Berkeley headquarters and report directly to John Foraker, CEO of Annie’s.

Martinez will oversee operations and supply chain, human resource development, and sustainability initiatives. Mortimer, who has been Annie’s chief customer officer since 2010, will expand his responsibilities to cover all sales and marketing functions within the company.

“These appointments are part of our overall effort to position Annie’s to thrive as we continue to grow and expand. Amanda will complement our strong existing capabilities in operations and supply chain management. Amanda has a proven track record as a leader and team builder, and she’s a great fit with our corporate culture. Mark is an exceptional leader and a standard bearer of the Annie’s culture, mission, and values that are so important to us and to our consumers, and I am excited about the contributions he will make in his broader role by integrating our strong sales and marketing capabilities to further drive success,” said Foraker.

Throughout her time with Safeway, Martinez was recognized by the company and industry groups as an experienced strategist and tactical operating executive. In addition to most recently serving as Safeway Inc.’s vice president, Frozen Food, Martinez has served in many other operations and supply chain leadership positions at the company, including procurement, marketing business processes, supply operations, and logistics and manufacturing. She has deep and varied experience across food production, including frozen, beverage, and baked goods.

Mortimer joined Annie’s in 2006 as the senior vice president, Sales & Brand Management before being named Annie’s chief customer officer in 2010. In this role, he has been responsible developing relationships with retail partners across Annie’s distribution network. Prior to joining the company, Mark was senior vice president, Business Development with ConAgra Foods and vice president, Sales, Club/Mass with Del Monte Foods.