Caravan Ingredients updated its logo, brand positioning and advertising to better reflect the Lenexa, Kan., company as modern, passionate, creative and focused.

"Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products,” says Mary Bentley, vice president of marketing and business development. “Our updated logo and creative helps to establish Caravan Ingredient's position in food and bakery and allow us to further build on the equity of our brand."

Caravan supplies a range of ingredient to the broader food industry as well as wholesale, retail and in-store bakery operators.