"We are delighted that Bob has agreed to join us in this new position," said Daryl Thomas, senior vice president of sales and marketing, in a prepared statement. "Bob’s packaged goods experience is perfectly suited to Herr’s as we continue to build our competitive advantage and expansion strategies in snacking."

Clark has 27 years of experience in marketing of food and household consumer products. He has held the position of marketing director at the Sara Lee household and beverage division in Exton, Pa. where he was responsible for rebuilding the growth for brands in both the U.S. and Canada. Prior to that, he was a marketing director at the Kellogg Co. managing several of their national cereal brands. Most recently, Clark ran a marketing consulting business and he also teaches as an adjunct marketing professor at Drexel University.