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Home » Campbell Taking Plum
Breaking NewsMeals & SidesOrganic & Natural

Campbell Taking Plum

Campbell Soup Co. has entered into an agreement to acquire Plum Organics.

May 24, 2013
KEYWORDS Acquisition / baby foods / soup
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May 23/Camden, N.J./Press Release -- Campbell Soup Co. has entered into an agreement to acquire Plum Organics, the number-two brand of organic baby food in the U.S. and the number-four baby food brand overall. Financial terms of the transaction were not disclosed.

Plum’s portfolio of organic baby food, bite-sized puffed snacks, and squeezable fruit, veggies and Greek yogurt, will enable Campbell to extend its core categories of simple meals, snacks and beverages and enhance its access to a new generation of consumers. With the addition of its products, Campbell’s portfolio of kids-focused soups, beverages and snacks will have annual sales of more than $1 billion.

“Plum Organics’ nutritious, on-trend products are a great addition to our North American portfolio of leading brands,” said Campbell’s president and chief executive officer, Denise Morrison, in a statement. “The acquisition will help deliver on our dual mandate to strengthen our core businesses and to expand into faster-growing categories and adjacencies.”

The transaction is subject to regulatory approvals and expected to close in the fourth quarter of fiscal year 2013.

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