June 14/Emeryville, Calif. -- Plum Organics will be expanding into the organic kids snack category with the launch of its Plum Kids line. The Plum Kids line will build upon the company's existing baby and toddler portfolio.

The Plum Kids line contains over 30 organic options, including pouch products such as organic Greek Yogurt Mashups and Morning Mashups for on-the-go breakfast. With these new products, the company broadens its offering of squeezable purees, snack bars, and real fruit, veggie and dairy based snacks. With options for breakfast, lunch and any time snacking, new items feature noteworthy ingredients including protein-rich Greek yogurt, ancient grains such as Quinoa and Millet, and superfoods like Kale. All products are certified-organic by the USDA, and contain no artificial ingredients, trans fats or GMOs.

"Four years ago, Plum pioneered the squeezable pouch format in the US baby food market," says Plum Organics co-founder and CEO, Neil Grimmer. "Consumers have rapidly adopted the pouch and parents have come to trust Plum to nourish their babies. Our Plum moms have asked for healthy snacks for school-age children, so we've anchored the Plum Kids line around Mashups, a kid-friendly squeezable pouch snack. At Plum, we believe that kids will make healthy choices if they are exposed to great tasting food they can actually get excited about. We designed the Plum Kids line with playful packaging, interactive food formats, fun product names, and kid-craveable ingredients, all without compromising our highest nutritional standards."

Greek Yogurt Mashups are a sweet n' tangy addition to any breakfast, lunchbox or after-school snack. Each BPA-free pouch is filled with creamy organic Greek yogurt and fruit and can be found in three combinations: Cherry Vanilla, Orange Cream, and Strawberry Lemonade. All Greek Yogurt Mashups are sold in boxes of four single-serving pouches for a suggested retail price of $4.99.

Morning Mashups -- each BPA-free pouch is filled with 100% whole grains including ancient grain quinoa. Morning Mashups come in three breakfast friendly varieties: Raspberry Swirl, Maple Banana, and Oatmeal Raisin. All Morning Mashups are sold in boxes of four single-serving pouches for a suggested retail price of $4.99.

Crunch'ola are bite-sized clusters of crunchy nutrition made with four hearty whole grains including millet, quinoa, brown rice and oats. They are available in three varieties: Apple Snapster, Choco Chipster, and savory/sweet Peanutty Pretzel. All Crunch'ola snacks are sold in boxes of five single-serving bags for a suggested retail price of $3.99.

Fruit & Veggie Shredz are real fruit & veggie snacks kids can twist, tie and twirl. They are made with organic fruits and veggies that are mashed up and shredded. Each pack offers a full serving of fruit, and is available in two fruit & veggie combinations (Rooty Blues and Super Apple) and two fruit-filled varieties (Berry'licious and Peach Peelz). All Shredz products are sold in boxes of five single serving packs for a suggested retail price of $3.99.

All Plum Kids products will be available in over 6,000 stores nationwide beginning June 2012.

 From the June 14, 2012, Prepared Foods’ Product of the Day