Lance Snacks is celebrating its 100th anniversary with the launch of several brand extensions and the debut of Lance Xtra Fulls, a snack promising more peanut butter filling. The sandwich cracker is made with real, whip-churned peanut butter and boasts up to 6g of protein per serving.
Among the extensions are Lance Graham Cracker Creations. These feature either a peanut butter or chocolate filling and are all-natural, premium sandwich crackers made with slightly sweet graham wafers. Jalapeno Cheddar Captain’s Wafers add a spicy twist to the brand’s line of light and flaky sandwich crackers, while Chocolate Nekot expands one of Lance’s most popular cookies with chocolate cookie sandwiches filled with peanut butter or chocolate crème.
“Our 100th anniversary is all about giving our fans more of what they love and delivering on the many consumers’ requests we’ve heard over the years,” said Tom Ingram, senior brand director, Bakery, at Snyder’s-Lance Inc. The company notes that its entire line contains no high-fructose corn syrup, preservatives or trans fat.