Nestlé USA has announced it will source 100%-certified, Nestlé Cocoa Plan cocoa beans for its entire line of Nestlé Crunch bars. The plan is the company’s global initiative to “help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come.” By the end of this year, Nestlé USA expects to purchase a sufficient amount of certified Nestlé Cocoa Plan beans to produce the entire line of “everyday” Nestlé Crunch bars, with the beans certified by UTZ Certified, an independent organization focused on developing sustainable farming and better opportunities for farmers and their families.
While the move will not result in a change in price, Nestlé does plan to mention the certification on-pack. Starting later in the summer, Nestlé Crunch bars will feature the seal of the Nestlé Cocoa Plan.
Nestlé USA also has committed to increasing the quantity of Nestlé Cocoa Plan beans it purchases, with the ultimate goal of producing its entire confectionery line with the plan’s cocoa. According to the company, the UK, Canada, Australia, New Zealand and Ecuador are among Nestlé’s major markets already providing products under the plan.
Nestlé also is utilizing its Crunch brand again to benefit the Girl Scouts, as Nestlé Crunch Girl Scout Candy Bars will return over the summer, for a limited time. The line will be available in three varieties: Thin Mints, Caramel & Coconut and Peanut Butter Crème.
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