October 15/Pennsauken, N.J./Press Release -- J&J Snack Foods Corp. has acquired the assets of New York Pretzel. Based in Brooklyn, N.Y., New York Pretzel makes soft pretzel products sold primarily in the northeast region to both retail and foodservice locations. Financial terms of the transaction were not disclosed.

“This is a natural extension of our soft pretzel product category, and we welcome New York Pretzel to our family of brands,” said Gerald B. Shreiber, president and chief executive officer of J&J Snack Foods.

New York Pretzel bakes and ships locally and nationally, in fresh and frozen configuration, a variety of soft pretzels through foodservice and retail channels.

“Our unique, hand-twisted products are nutritionally sound, cholesterol free and low in fat,” the company website states. “They are perfectly suited for placement in malls and shopping centers, schools and colleges, snack bars and food stands, stadiums and arenas, amusement parks, zoos, fast food and convenience stores. We have also achieved success at county fairs and fund-raising functions.”

The acquisition of New York Pretzel builds on J&J Snack Foods’ growing portfolio of pretzel-based products and comes about a year-and-a-half after the company acquired Chicago-based Kim & Scott’s Gourmet Pretzels.