Divinity Ice Cream in body

October 24/Brenham, Texas -- Blue Bell is once again releasing its popular Holiday Favorites line of ice cream, and this year “the best ice cream in the country” is adding a new creation to the mix, Fudge Divinity Ice Cream.

Fudge Divinity is a rich marshmallow ice cream mixed with crunchy chopped pecans and a swirl of milk chocolate sauce.

“You could say this is an old family recipe we have kept tucked away for more than a decade now,” said Paul Kruse, Blue Bell CEO and president. “We first produced this flavor in 1975, but retired it a few years later. We brought it back a few more times over the years, but it has not been sold in stores since 2000. Those fans who remember Fudge Divinity will agree that it is the perfect addition this holiday season.”

In addition to Fudge Divinity, the Holiday Favorites line includes Christmas Cookies Ice Cream, Peppermint Ice Cream and Spiced Pumpkin Pecan Ice Cream.

Christmas Cookies is a combination of your favorite holiday cookies – chocolate chip, snickerdoodle and sugar – in a tasty sugar cookie ice cream with red candy cane-shaped sprinkles and a green icing swirl throughout.

Spiced Pumpkin Pecan is a delightful spiced pumpkin ice cream combined with tasty sugar-coated pecans and a rich cinnamon-honey-praline sauce.

Peppermint, a long-time favorite ice cream flavor during the holiday season, is a cool, refreshing peppermint ice cream sprinkled with peppermint candy pieces.

Look for Fudge Divinity Ice Cream along with the three returning Holiday Favorites each neatly packaged in a half gallon container, adorned with a red ribbon and bow, in your grocer’s freezer section in late October. Blue Bell Holiday Favorites are only available for a limited time.