Non-flavored Vodka Introduced
As non-flavored vodkas remain the mainstay of the sector, a new entry comes to the alcoholic beverage market.
November 26/Miramar Beach, Fla./Business Wire -- Despite the wide growth of flavored vodkas on the market, non-flavored vodkas remain the mainstay of the sector.
A report by Just-Drinks showed sales of flavored vodka in the U.S. on-trade have fallen 12% in the past 12 months, while tracking firm Restaurant Sciences says the flavored vodka category lost approximately 1% of its on-trade spirits market-share during the same period. Meanwhile, the global vodka market grew by 0.3% last year despite the downturn in flavored vodka consumption.
RWB Vodka, an ultra premium vodka, launched in September. It has enjoyed strong reviews in the top U.S. market of Houston, and, due to popular demand, a second shipment will be arriving soon to satisfy the increased demand during the holiday season.
“We believe RWB Vodka is a superb product and will quickly grow in popularity with consumers,” ASCC CEO Robert Federowicz said.
RWB Ultra Premium Handcrafted Vodka, a gluten-free spirit, had its initial launch at Spec’s, the largest alcoholic beverage retailer in North America with 171 stores. In addition to various Spec’s locations in Houston and Dallas, RWB is now available at numerous bars, restaurants and clubs in the Houston area.
Led by the award-winning RWB Ultra Premium Handcrafted Vodka, ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton, Diageo PLC, BEAM Inc. and Brown-Forman Corp. By handling its own distribution business, ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.