February 4/Minneapolis -- Phillips Distilling Company unveils what it claims is the world’s first candy bar flavored vodka, UV Candy Bar. Infused with all-natural milk chocolate, velvety caramel and peanut butter flavors, UV Candy Bar is a sippable sweet indulgence. New to shelves in 2013, UV Candy Bar is the 17th flavor in the growing UV Vodka flavor portfolio.
Sales of UV Vodka’s wildly successful dessert flavored category, including UV Cake, UV Chocolate Cake and UV Whipped, have increased 81% over the last year. “Originality is the core of our brand,” said Pedro Caceres, Phillips president and CEO. “UV Candy Bar provides consumers with a one-of-a-kind flavor profile, bold, unique and sweet. We look forward to unprecedented success as the demand for our confectionary flavors rise.”
UV Vodka has been an IMPACT! Magazine Hot Brand award winner for seven consecutive years and most recently was honored as a Blue Chip Brand. The brand won a double gold medal at the 2012 WSWA Wine & Spirits Tasting Competition and scored 93 points at The 2012 Ultimate Spirits Challenge.
“Phillips introduced flavored vodkas to the U.S. in the 1950’s,” said Caceres. “We continue to revolutionize the category by staying ahead of trends, which allows us to create new and unexpected flavors like UV Candy Bar.”
UV Vodka is distilled four times for premium quality and activated carbon filtered to ensure the highest level of purity and the perfect pH balance. UV Candy Bar is available in all bottle sizes with a suggested retail price of $12.99 for a 750mL bottle.