“We’re very excited to have Peter on the team,” said Tom Manuel, CEO of Nu-Tek Food Science. “His vast knowledge and experience building some of the world’s most prominent food and beverage brands will be an incredible asset to our company. Food companies look to us to help reduce the sodium in their products by up to 50%, and our current retail product, Salt for Life Sea Salt Blend with a 70% sodium reduction, has made tremendous progress in just a few months. Under Peter’s leadership, we will expand our message of the importance of sodium reduction to consumers and continue to collaborate across the food industry to make better, healthier products.”
Kaye brings more than 20 years of marketing experience to the company, including brand positioning, integrated multichannel marketing, traditional and online advertising and social media strategy. Most recently, he was vice president of marketing at Honest Tea, the nation’s top-selling organic bottled tea company specializing in lower-calorie beverages. Previously, he was founder and principal consultant at PK Brand Consulting, where he provided strategic brand-marketing services focused on growth for both manufacturers and non-profits; and he has held general management marketing roles at Coca-Cola, Diageo, Dannon and Nestlé. Kaye received his MBA from the Harvard Business School and a B.S. from the University of Virginia.
“I’m excited to be joining this team of food industry experts who are committed to improving worldwide health through sodium reduction,” Kaye said. “With heart disease as the No. 1 global health threat, it is highly motivating to be working to help address this major issue. As consumers become increasingly aware of the health risks of a diet high in sodium, our sodium-reduction products will have significant business opportunities. I am thrilled to be joining a company with simple, effective solutions for the food industry and consumers.”