Obesity is far from only an American problem. According to the World Health Organization (WHO), the worldwide prevalence of obesity nearly doubled between 1980-2008, with more than 50% of both men and women in the WHO European Region qualifying as overweight, as approximately 23% of women and 20% of men were obese.
ACN has added a new category to its European product portfolio by introducing Benevita Wellness products, including three products that comprise the Benevita Weight Management System: a choc-olate-flavored drink called Shake-It!; Go! energy supplements; and Recover!, a supplement intended to calm the consumer. The company claims the products help shape natural, long-term eating habits and positive weight loss.
Koochikoo, a brand fairly well-known in the U.S., where it recently launched its sugar-free cookie sweetened with monk fruit extract, is setting its sights on foreign markets, including the Philippines, Korea, Australia, Taiwan, China and Japan.
Indeed, the category of sugar-free sweets has become quite a contested arena. In the UK, Hancocks has developed a range of sugar-free confections. Hancocks’ purchasing director, Jonathan Summerley, notes, “Certain shoppers, especially diabetics, will find these options particularly appealing. Enjoyed in moderation, sugar-free sweets are a suitable substitute for sugary sweets among diabetics.”
The company’s sugar-free products include Chocolate Eclairs, Assorted Toffees, Fruit Drops, Sherbet Lemons, Rhubarb and Custards, Cola Bottles and Pear Drops.