Marks said, "Eric's experience and leadership is instrumental in the implementation of the company's new business plan. Eric has spearheaded our rebranding efforts, giving the company a complete new look while expanding our already 'award winning' energy drink line. In addition, Eric has also been instrumental in the creation and development of a new line of milk based energy coffees with Omega 3." Marks concluded, "I am proud to have Eric succeed me as president. His efforts over the past 12 months have put us in a position for some serious growth and will help ensure that DNA will be able to reach its goals of increasing distribution."
Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Fowler assumed his position as vice president of Sales and Marketing for DNA Brands in the beginning of 2013.