Peeps Minis in body

Bethlehem, Pa./PRNewswire -- Just Born Quality Confections has introduced new Peeps Minis, what the company terms is the biggest new product launch in the 61-year history of the Peeps  brand. The iconic Peeps marshmallow chick will now be available in new snackable mini size chicks 365 days a year.

Peeps Minis are bite-sized marshmallow chicks that come in three flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon. They will be available in a resealable 24-count stand-up bag available in the everyday candy aisle.

"Peeps' entry into the everyday candy category with Peeps Minis is the next big step in giving consumers a new way to express their Peepsonality year round," said Brian Bachrach, senior marketing manager. "Many of our fans grew up loving our iconic chicks, and we are now providing an opportunity to enjoy Peeps in a size perfect for snacking that is sure to make every day a holiday."

Peeps Minis are hitting store shelves with a suggested retail price of $3.99.