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Product of the DayBeverages

Veggies and Smoothies

Jamba At-Home smoothie added two new varieties of dairy-free, gluten free fruit and veggie blends.

May 7, 2014
Jamba Veggie Smoothies in body

Phoenix/PRNewswire -- Jamba At-Home smoothie added two new varieties of dairy-free, gluten free fruit and veggie blends. Blue Fusion and Red Fusion feature vitamin-rich vegetables, such as purple carrot, sweet potato, broccoli and spinach combined with naturally sweet fruits like dark cherries, strawberries, blueberries and apples.

Blue Fusion and Red Fusion begin to appear in the frozen section of grocery stores this month with widespread distribution expected in June. The new smoothie kits have a retail price of $2.99-3.99 per 8oz bag; each package contains frozen fruit and vegetable blocks that, when blended with one cup of apple juice, make two, 8oz servings.

"The smoothie has evolved from simple fruit and yogurt blends to full-on functional beverages featuring spinach, kale and other veggies that boost nutritional value," said Steve Sklar, senior vice president of marketing for Inventure Foods Inc. "Unfortunately, this functional approach often comes at the expense of taste. That's not the case with our Fusion line of at home smoothie kits. In fact, these are some of the best-tasting smoothies we've ever developed, and they also happen to be dairy-free."

Combining blueberry, banana, apple, blackberry, carrot, broccoli and spinach ingredients, Blue Fusion delivers a smoothie suitable for any time of day. Red Fusion features a blend of red raspberry, strawberry, dark sweet cherry, purple carrot and sweet potato ingredients.

Both dairy-free smoothie blends provide a full serving of fruit with 130 calories (or less) per 8oz glass. Each serving also provides 100% of the recommended dietary allowance (RDA) of vitamin C, 40% of vitamin A and 25% of vitamins D, E, K, B1 and B6.

KEYWORDS: smoothies

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