Whereas most traditional breakfast offerings are high in carbs and sugar, a prepared Zen Breakfast Blend is mostly protein, fats and fiber with added probiotics to support digestive health, immune health and protein utilization.

As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. “The juice/juice drinks sector has struggled during the past year,” says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc.