Big Little Change for Twix
The biggest innovation in Twix brand history delivers the familiar taste in bite-sized pieces.
Hackettstown, N.J./PRNewswire -- The biggest innovation in Twix brand history is something that delivers the familiar taste in small, bite-sized pieces – Twix Bites.
Offering the same caramel, crunchy cookie and smooth milk chocolate as a full-size Twix Bar, Twix Bites come unwrapped and are now available nationwide at convenience store, drug, mass, grocery, specialty, value and vending machine locations. Offered in two sizes -- a 2.83oz. sharing size and a 7.0oz. re-sealable stand-up pouch -- Twix Bites suit a wide range of occasions and activities.
"Twix is one of our most popular brands, and a delicious addition to our rapidly expanding Bites portfolio," said Roy Benin, chief consumer officer, Mars Chocolate North America. "Consumers are looking for new ways to enjoy and share our products, and the unwrapped packaging makes offerings like this a delicious and convenient option for social occasions or on-the-go."
Going small is a big trend within the chocolate category, and Bites are one of the highest-tested items from Mars Chocolate North America. Some 97% of consumers state that Bites met or surpassed their expectations, and more than 40% stated that they would share Bites with friends and family. Twix Bites are the latest addition to the popular Bites portfolio which includes Snickers Bites, 3 Musketeers Bites, Milky Way Bites and Milky Way Simply Caramel Bites.