The Chicago-based malt beverage company said its Mike's Harder Lemonade, Mike's Harder Black Cherry Lemonade and Mike's Hard Smashed Apple Ale now come in 8oz. cans, in addition to larger packages. The company’s “Harder” drinks have 8% alcohol by volume, while the “Hard” versions have about 5% alcohol by volume.
The new packaging is helping the 15-year old company respond to consumers who are "looking for ways to incorporate their favorite drinks into their busy, on-the-go lives," Ignacio Sola, Mike’s senior director of marketing, said in a statement.
Mike’s drinks come in a variety of sizes, many in 11.2oz. glass bottles. Mike’s Harder Lemonade and Mike’s Harder Black Cherry Lemonade, two of the flavors now available in the 8oz. cans, were already being sold in 16oz. cans.
A survey conducted for the company showed that 52% of consumers picking the smaller cans said they were drinking Mike’s Harder Lemonade in place of a spirit or cocktail.
Several non-alcoholic drinks already come in smaller cans. Various Arizona drinks are sold in 8oz. cans, while Coca-Cola and Pepsi sell some of their soft drinks in 7.5oz. cans.