Mike’s Launches Dirty Lemonade Line
New hard lemonade draws on dirty soda trend with uncarbonated format and layered flavors
Mike’s introduced Mike’s Dirty Lemonade, a twist on the viral dirty soda trend that could only come from the brand's original hard lemonade, turning 27 this year. Mike’s Dirty Lemonade is uncarbonated for smoothness, blending new flavors like hot honey, cherry spice, creamy coconut and more.
Mike’s Dirty Lemonade is the first step in an even bigger move for Mike’s: The launch of its “Made with Real Character” platform. Mike’s is the original hard lemonade that created the category.
Made with Real Character represents the brand’s renewed, deep investment in the next wave of drinkers who have a cultural thirst for what feels original, unfiltered, and individual — particularly Gen Z males (21+).
Mike’s Dirty Lemonade is available nationwide in 12-count variety packs (12oz cans) and single serve (24 oz cans). Mike’s Dirty Lemonade is 4.5% alc/vol and comes in four flavors:
- Dirty Lemon Secret: Bright citrus with a tart snap, balanced by a touch of sweetness and hot honey flavor.
- Dark Cherry Brew: Lush cherry and citrus layered with warm cherry spice flavors and a cola-like finish for added depth.
- Very Berry Grape: Juicy grape and bright lemon, blended together with a medley of tangy berry flavors.
- Pineapple Haze: Ripe pineapple and lemon rounded out with creamy coconut notes.
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