According to Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption, and many are doing so in order to be healthier and decrease sugar and calorie intake. In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category. In addition, 18% of that increase came from diet soda drinkers, while 16% came from people drinking regular soda.
"With such a significant shift in consumer preferences and buying habits, we've created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration," said Gigi Leporati, Nestle Pure Life brand manager.
"Nestle Pure Life Exotics Sparkling water is a perfect alternative for those seeking flavorful, zero-calorie beverages to stay hydrated," said Sylvia Melendez-Klinger, MS, RD, LDN, founder of Hispanic Food Communications Inc. "It's a great option for the whole family."
The four varieties of Exotics Sparkling Water include:
•Strawberry Dragon Fruit promising sweet and sour to create a combination similar to that of kiwi and pear.
•Mango Peach Pineapple offers a mix of sweet and tangy from the essences of three very different fruits.
The new Nestle Pure Life Exotics Sparkling Water is now available for purchase nationwide at Target (Key Lime flavor not available yet). Sold in an eight-pack carton of 12oz cans, the fridgepack carton is designed to fit conveniently into the refrigerator and has a suggested retail price of $2.99.