Stamford, Conn./PRNewswire -- Nestle Pure Life announced the expansion of its product portfolio with the introduction of Nestle Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with all-natural exotic fruit flavors. Available in four varieties -- Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime -- Nestle Pure Life Exotics Sparkling Waters are free of calories, packed with an effervescent burst of flavor and made with no artificial colors or sweeteners.
According to Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption, and many are doing so in order to be healthier and decrease sugar and calorie intake. In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category. In addition, 18% of that increase came from diet soda drinkers, while 16% came from people drinking regular soda.
"With such a significant shift in consumer preferences and buying habits, we've created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration," said Gigi Leporati, Nestle Pure Life brand manager.
"Nestle Pure Life Exotics Sparkling water is a perfect alternative for those seeking flavorful, zero-calorie beverages to stay hydrated," said Sylvia Melendez-Klinger, MS, RD, LDN, founder of Hispanic Food Communications Inc. "It's a great option for the whole family."
The four varieties of Exotics Sparkling Water include:
•Strawberry Dragon Fruit promising sweet and sour to create a combination similar to that of kiwi and pear.
•Mango Peach Pineapple offers a mix of sweet and tangy from the essences of three very different fruits.
The new Nestle Pure Life Exotics Sparkling Water is now available for purchase nationwide at Target (Key Lime flavor not available yet). Sold in an eight-pack carton of 12oz cans, the fridgepack carton is designed to fit conveniently into the refrigerator and has a suggested retail price of $2.99.
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Check out the July 2020 issue of Prepared Foods, featuring our cover story on the critical formulation roles of flours and starches, the hot beverages market, new chocolates and candies hitting the shelves, and much more.