On-the-Go Breakfast Shake
Post Foods enters the beverage category with the brand’s first breakfast shake, Post Goodness-To-Go.
Post Foods, LLC, Parsippany, N.J., expanded into the beverage category with the launch of the brand’s first breakfast shake, Post Goodness-To-Go.
Officials describe the new dairy blend beverages are an excellent source of protein and are made with natural sweeteners and flavors.
“Americans today are constantly on-the-go, making it hard to find time for a nutritious breakfast—the most important meal of the day,” says Mark Izzo, Ph.D., vice president of Research, Development and Innovations at Post Foods. “Post was founded more than 100 years ago with the introduction of Postum cereal beverage, and we’re excited to get back to our roots with the creation of Post Goodness-To-Go breakfast beverages. Today, anyone can enjoy the wholesome nutrition they’ve come to expect from Post Foods–now without a bowl and spoon.”
The shakes come in three flavors: Tahitian Vanilla, Dutch Chocolate and Mocha. They are free of artificial flavors, colors or sweeteners. Each is naturally sweetened with agave, monk fruit and stevia and has 15g of protein and 3g of fiber. There are 170 calories per serving.
Each Post Goodness-To-Go package includes four, single-serve, shelf-stable cartons. Officials say new Post Goodness-To-Go Mocha combines real Dutch cocoa and coffee, infusing two breakfast favorites into one. The Tahitian Vanilla flavor of Post Goodness-To-Go is made with real Tahitian Vanilla extract. Post Goodness-To-Go Dutch Chocolate is naturally flavored with real Dutch cocoa, creating an authentic chocolate taste.