General Mills takes is popular Progresso brand—known for soups—into the chili category.
This fall will see General Mills, Minneapolis, extend its Progresso line to include chili. Officials say the brand will offer a unique twist on classic chili flavors while it takes time out of preparing homemade chili—which can take hours. By comparison, Progresso Chili can be prepared in just 5 1/2 minutes.
"For those consumers that desire high quality ingredients in their chili, new Progresso Chili comes in two unique flavor variations: Smokehouse Pork and Beef Chili with Beans and Southwest Style White Chicken Chili with Beans," says Jose Garcia-Herron, Progresso marketing manager. "The new pouch packaging and clear bottom format helps maintain the freshness and flavor and allows you to see the ingredients and quality for yourself."
A spin on a homemade classic, Smokehouse Pork and Beef Chili with Beans includes Andouille sausage, beef, and a blend of spices, all slow-cooked with tomatoes, onions, green sweet peppers and pinto and red kidney beans. General Mills describes new Southwest Style White Chicken Chili with Beans as a creamy blend of all-white meat chicken, white beans, green sweet peppers, tomatillos and onions.
Progresso Chili is available nationally in the chili and soup aisle and has a suggested retail price of $4.49 per 20oz pouch (2 1/2 servings).