New Branding, Product Lines for Soup-Maker
Former Boulder Soup Works brand enters new era with name change, new facility, expanded offerings on the horizon
The popular Boulder Soup Works brand has a new label, and a new shingle…the company announced that it has changed its name to Boulder Organic!, and relocated to a new 23,500 sq. foot manufacturing facility in Boulder County. The growing manufacturer of the only dedicated certified organic, gluten-free and non-GMO verified soups in the country is preparing for growth in existing markets and increasing national distribution.
“We’ve been so lucky to have such enthusiastic response to our fresh, homemade-style soups from consumers in the Boulder/Denver area as well as many other parts of the country,” says founder Kate Brown. “We are looking ahead and preparing for anticipated growth and expansion. It’s an exciting time for us.”
The brand change is emphasized by vibrant and bold new packaging, at a time when many deli displays lack color and interest. The new logo complements the robust flavors, which are made in artisan-style small batches, featuring fresh vegetables, herbs and spices mostly sourced from farms in the West. In addition to being certified organic and non-GMO verified, all varieties are certified gluten-free. The current offerings include two chicken broth-based and five vegetarian varieties: Roasted Tomato Basil Soup and Green Chile Corn Chowder (both include organic chicken broth); Red Lentil Dahl Soup, Garden Minestrone Soup, Golden Quinoa and Kale Soup, Potato Leek Soup, Butternut Squash Soup with Sage (all vegetarian).
“We’re continuing to focus on fresh and nutritious food with the added value of being organic, non-GMO and gluten-free, all at a reasonable price,” says Greg Powers, CEO of Boulder Organic!. “We believe that healthier food needs to be made more available to really improve our overall food system. At retail, we expect consumers to continue to be drawn from the center store to prepared foods as education about the benefits of fresh foods and the availability of easy to prepare and grab-and-go options increases. Consumers want convenience, but they also want fresh.”