FAL Food and Beverages announced that its newly launched Coco Joy Kids brand will feature characters from Walt Disney Animation Studios’ comedy action-adventure film Big Hero 6.
Coco Joy Kids is all-natural fruit-flavored, pure coconut water for kids, containing no added sugar, preservatives, or concentrates. Coco Joy Kids products featuring Big Hero 6 characters will be available at retail starting October 25, 2014. The red/white and silver 8.4 fl. Oz. (250mL) slim-line cans will be packaged as 6-packs and, in partnership with retailers, Coco Joy Kids will offer a “Buy 6 for $6 and receive $6 off children’s movie tickets” promotion.
"Coco Joy Kids is thrilled to work with Disney once again—this time in conjunction with Big Hero 6,” said Tim Xenos, CEO of FAL Food and Beverages, a FAL Group brand. “Our brand launch for Coco Joy Kids this summer was a great success, and we’re excited to share this new opportunity with our retail partners in advance of the Big Hero 6 premiere. Coco Joy Kids offers a new, healthier choice to parents and their children with a refreshing, tasty beverage featuring Disney characters that children will adore."
Coco Joy Kids and its sister brand Coco Joy offer a new approach to garnering the health benefits of coconut water. Unlike other coconut water beverages that mix the fatty, milky juice of aged brown coconuts with green coconut water, Coco Joy Kids and Coco Joy are made purely from fresh, young green coconuts from Southeast Asia. Compared to leading coconut water brands, Coco Joy products have fewer calories, less sodium, no added sugar and no preservatives, offering healthy hydration for people of all ages.