Birds Eye Launches New Products Featuring Disney Characters
Pasta and veggie side dishes for kids feature characters from Disney's Frozen and Disney-Pixar's Cars
The Disney offerings by Birds Eye feature pastas in the shape of today's favorite Disney characters including Anna, Elsa, and Olaf from Disney's Frozen; Lightning McQueen and Mater from Disney-Pixar's Cars; and classic characters Mickey Mouse and Minnie Mouse. Varieties include: whole grain pasta and corn with a butter sauce, pasta and broccoli with a cheese sauce, pasta and peas with a parmesan cheese sauce, and pasta and carrots with a tomato sauce.
"Encouraging children to eat vegetables everyday is central to our mission at Birds Eye," said Mike Barkley, Senior Vice President/General Manager, Meals and Sides at Pinnacle Foods. "Through our collaboration with Disney, we are helping parents put quick, nutritious, flavorful meals on the table that their children will love."
According to the State Of The Plate report, nine out of ten people in the United States do not get enough vegetables. Birds Eye is striving to move the needle on vegetable consumption among families with convenient and flavorful veggie-filled options for every age group.