Gardein Joins Pinnacle Foods
Gardein brand will operate under Birds Eye Frozen Division
Gardein, the award winning plant-based protein brand will be joining Pinnacle Foods Inc. under the Birds Eye Frozen Division.
“We’ve experienced tremendous growth in the last few years and are excited to work with Pinnacle and see the brand propel to new heights.”
Gardein’s vision is to change the world’s plate by making craveable food from plants that are healthier and respectful of the planet. Since its founding in 2009 by Yves Potvin, a classically trained French chef, Gardein has seen significant growth. By providing consumers with delicious and convenient plant-based food, the brand has tripled its business in the last three years and is available in the frozen food aisle at over 22,000 retailers across North America including Kroger, Target and Publix.
“Over the past five years, we’ve developed one of the leading plant-based protein brands in the industry that fulfills the needs of consumers looking to diversify their protein in a healthier way,” said Gardein Founder and President, Yves Potvin. “We’ve experienced tremendous growth in the last few years and are excited to work with Pinnacle and see the brand propel to new heights.”
As a trusted brand and innovator, Gardein has changed the food landscape forever and redefined the plant protein category that is beginning to enjoy mainstream appeal. Gardein offers the widest variety of award-winning meals and snacks from beef-free, chicken-free, turkey-free and even fish-free products- scaled to support consumers’ growing hunger for plant protein. The wide variety of offerings provides delicious and convenient options for varying diets and lifestyles.