Wyld has joined The Conservation Alliance (TCA) as a Pinnacle Member — the first cannabis brand at this level of membership. 

Wyld says the move deepens its commitment to conservation, aligning its business model with a coalition of outdoor and environmental advocates.

"Wyld is proud to have joined The Conservation Alliance, alongside brands that have inspired our own environmental journey, to generate larger collective impacts for the wild places that we care about and work to protect," said Aaron Morris, CEO and founder of Wyld. "Creating a pathway for profits to support environmental conservation efforts on a large scale was my No. 1 goal in starting Wyld, and I'm confident that the TCA's expertise, advocacy and intentionality will help us do just that."

As a Pinnacle Member, Wyld is pledging funds and advocating for the protection of wild landscapes and biodiversity across North America. This membership is guided by Wyld's broader Pillars of Commitment, which define the company's corporate social responsibility values. One of those pillars — Environmental Sustainability — prioritizes conservation funding, renewable energy adoption, waste reduction and education about sustainable practices.

Wyld joins a coalition of more than 200 companies that leverage their revenue to drive conservation impact. Through this membership, Wyld will support grassroots organizations, policy initiatives and collective action campaigns that protect public lands, wildlife corridors and outdoor access for future generations.