LUNA®, the maker of the Whole Nutrition Bar for Women, announced it is taking the entire LUNA family gluten free, and introducing a new flavor, Chocolate Cupcake, to the portfolio. The new bars will still provide women the same great taste and nutritional benefits they have come to know and love, but now are gluten free. 

“We recognize that some women were not able to enjoy LUNA bars because of gluten sensitivities or celiac disease,” said Tara DelloIacono-Thies, Registered Dietitian and manager of nutrition strategy for LUNA. “We’re thrilled that we can now share our bars with all women - it’s just one more reason to fall in love with LUNA.”

In 2010, LUNA introduced its first gluten free option, LUNA Protein, which was immediately embraced by the gluten free community. Since then, LUNA has been on a two-year journey to make the transition to an entirely gluten free portfolio, taking care to preserve the bar’s taste, quality and nutrition, and ensuring the ingredients meet Clif Bar & Company standards.

“The gluten free ingredients in our new bars are sourced from our trusted farm suppliers,” explained DelloIacono-Thies. “We work closely with our suppliers to ensure that we are sharing the highest quality products with our consumers.”

As LUNA transitions its bars to gluten free, be sure to look for the bright pink gluten free “burst” on wrappers and boxes.

LUNA bars are:

• Gluten free
• Low glycemic
• Under 200 calories
• 8-10 grams of protein
• 3-5 grams of fiber
• Made with 70% organic ingredients
• Made with no artificial flavors or synthetic preservatives

Have Your (Cup)cake and Eat it Too

LUNA’s newest flavor, Chocolate Cupcake, satisfies cravings with delicious dark chocolate pieces and a silky frosting. Like all LUNA bars, it is gluten free, low glycemic, and made with 70% organic ingredients.

The entire LUNA portfolio is now available at grocery stores and retailers nationwide. Products can also be found online at with a suggested retail price at $1.39.