Bio-Botanica®, manufacturer and branding expert, announced the new hire of Vincent Mariani as Chief Strategy Officer, effective immediately. 

Mariani comes to Bio-Botanica® from GNC where he served as Senior Vice President of Store Operations. He brings over 25 years of proven industry experience in retail, brand building, product innovation, marketing and strategic planning. Prior to serving as SVP of Store Operations, Vincent led an effective team and successful run where he was the Vice President of Merchandising for the Pittsburgh based company. Vincent started his career at GNC as a part-time stock person back in 1989 and worked diligently over the last 25 years where he held numerous roles within the organization.

In his role at Bio-Botanica®, Mariani will bring his extensive industry knowledge to help devise and support strategic growth initiatives within the organization. “Vincent brings energy, experience and a driven approach to our business and we are thrilled to have him join the team,” says President Frank D'Amelio, Jr. “Vincent is an incredibly talented executive with the rare ability and intense desire to deeply understand all facets of the industry. It is that insight and passion that will help propel our company to the next level. As Chief Strategy Officer, Vincent will help champion key strategies across all areas of the business to drive growth and performance.”

Bio-Botanica® is a family-owned and operated company, specializing in botanicals for over 40 years, most notably under the Nature's Answer® brand. They are a leading manufacturer of 500+ quality botanical extracts for the cosmetic, personal care, pharmaceutical and nutraceutical industries. A well-recognized industry innovator known for pioneering numerous advancements in the botanical field, Bio-Botanica® prides itself on long-term customer relationships since 1972.