Bio-Botanica Names Business Development Director
Bio-Botanica Inc. announced the appointment of Christina Goetjen, director, New Business Development for Food, Beverage and Flavor divisions.
Christina Goetjen began her career as a territory manager in New York City for Sandoz (now Novartis) before moving to The Peer Group, a promotional agency providing sales and marketing services for clients such as Astra-Zeneca, Pfizer, Glaxo Smith Kline and Forest Laboratories. She developed strategic solutions for brand teams and became fluent in industry practices and policies while serving as vice president, Client Service. She gained experience in all aspects of product life cycle from pre-launch, at-launch and post launch phases working at Forest Laboratories with products such as Lexapro, Campral and Celexa. Currently, she serves as manager, New Business Development for Bio-Botanica, Inc