PepsiCo's Frito-Lay division plans to introduce Cheetos Sweetos, the first sweet Cheetos snack to hit U.S. store shelves in the brand's 67-year history. Cheese not included. 

Created by the Cheetos development team, Cheetos Sweetos snacks swap signature Cheetos cheese flavor for delicious, cinnamon-sugar puffs. This sweet new offering takes the spring snacking experience beyond chocolate bunnies and marshmallow candies, providing a fun twist to traditional treats.

"Whether it's our Cheetos Bag of Bones Halloween-themed snack or first-of-its-kind Cheetos Mix-Ups product, we're always looking for ways to add some playful fun to the snack aisle," said Jeff Klein, vice president of marketing, Frito-Lay. "So this year – in true Cheetos fashion – we decided to turn spring snacking on its head with the most unexpected treat in decades. Move over chocolate bunny, there's a sweet new snack in town."

Beyond Cheetos Sweetos snacks, the Cheetos brand is putting its playful – and mischievous – stamp on one of the most anticipated spring holiday traditions – egg decorating. Available in early March on Cheetos.com, the brand's new "Eggerator" allows consumers to digitally decorate their own spring holiday eggs, all with an unexpected Cheetos twist. Those who design and submit an egg will be entered into a contest for a chance to win $10,000. For more information, please see the official rules at www.Cheetos.com.

Cheetos Sweetos snacks will be available in retail stores nationwide beginning mid-February for a limited time in 7-ounce bags for a suggested retail price of $3.49.