Breyers® announced its next step toward meeting the quality preferences of today's moms. The company revealed it's now the largest packaged U.S. ice cream brand to source only milk and cream from farmers who don't treat their cows with artificial growth hormones.
The entire Unilever ice cream portfolio – including Fruttare®, Good Humor®, Klondike®, Magnum® and Popsicle® Brands – will follow the Breyers® lead and transition to sourcing milk and cream from cows not treated with artificial growth hormones in 2015, making Unilever the largest ice cream manufacturer in the world to make this commitment.
As part of the Breyers® quality commitment, the brand also launched a new initiative with the Rainforest Alliance, an international nonprofit working to conserve biodiversity and ensure sustainable livelihoods. Through this initiative, all Breyers® vanilla will come from sustainably sourced and Rainforest Alliance Certified™ vanilla beans from Madagascar.
"Breyers® has a longstanding history of offering frozen treats with high-quality ingredients that moms feel good about," said Alessandra Bellini, vice president of brand development at Unilever North America. "These industry-leading changes are the latest in our commitment to do right by parents and the environment."
The brand's sustainability commitments are an extension of its longstanding dedication to quality. For example, Breyers® Natural Vanilla ice cream, America's favorite vanilla, contains only five ingredients, such as fresh cream, sugar and milk.
"Parents are increasingly aware of the impact their shopping decisions have on the world at large," said Donita Dooley, senior manager of global media strategy, marketing & communications at the Rainforest Alliance. "Now, parents can feel good about the fact that 100 percent of the vanilla in every carton of Breyers® derives from Rainforest Alliance Certified™ vanilla beans. With this important step, Breyers® is helping to improve environmental protection, social equity and economic viability for farm communities."