ARCTIC ZERO®, a maker of Fit Frozen Desserts™, unveiled a vibrant new look. The elevated packaging puts a spotlight on the brand’s premium ingredients and indulgent offerings, featuring a refreshed logo, updated flavor names, descriptions, hand-drawn illustrations, original typography and organic, earth-toned colors. An emphasis has also been placed on each product’s core attributes with specially-designed badges, as well as attention-grabbing lids and side panels that are artfully filled with unique drawings and bold phrases to call out each product’s flavor and dietary profile. 

"As a team of avid ice cream lovers, we’ve perfected our Fit Frozen Desserts to truly satisfy every sweet tooth, and wanted the packaging to more accurately reflect our commitment to clean ingredients and passion for handcrafted, zero-guilt treats," said founder, Greg Holtman. "Our mission was to provide consumers, including those with special dietary needs, with the highest quality ingredients in a delicious product that satiates on all levels, and we feel our modern makeover perfectly matches the excellence that’s inside."

ARCTIC ZERO offers Fit Frozen Desserts with 150 calories per Creamy Pint and 80 calories per Chocolate-Dipped Bar. ARCTIC ZERO’s Creamy Pints are available in ten great-tasting flavors—Vanilla Maple, Purely Chocolate, Chocolate Peanut Butter, Cappuccino, Cookie Shake, Hint of Mint and Simply Strawberry, including three new additions, Orange Dream, Salted Caramel and Toasted Coconut. Its Chocolate-Dipped Bars, available in both Dark Chocolate and Vanilla, are covered in a delicate layer of rich chocolate liqueur for an indulgent, single-serve treat.

Made with premium, GMO-free ingredients, including the finest quality whey protein and antioxidant-rich monk fruit, the nutrition-packed Fit Frozen Desserts are the perfect way to taste the sweet life with zero guilt. ARCTIC ZERO never uses any artificial flavors, sweeteners or colors and helps those looking for a post-workout snack, watching their weight or following a special diet be their best.