Mixmi Frozen Yogurt™ announced a transformation into Wild About Mixmi Froyo™, bringing indulgence and health benefits to the freezer aisle. With vibrant new packaging and the return of a customer-favorite 4-cup pack, Wild About Mixmi Froyo™ is now reformulated with 100% natural ingredients, free from GMOs and artificial sweeteners. Originally launched as a nutritious dessert option for children, the company successfully served 7 million kids through school programs. However, the pandemic prompted a strategic pivot, expanding their distribution to retail channels to reach a wider audience. The brand is part of the innovative Rä Foods portfolio, known for bringing great-tasting, highly functional foods to the market.

As gut health becomes widely recognized as essential to overall well-being, consumers are turning to diets that support a healthy microbiome, and while many probiotic-rich snacks compromise taste for quality, Wild About Mixmi Froyo™ proves that health and indulgence can coexist in harmony.

The revamped Wild About Mixmi Froyo™ products have been reformulated to be 100% natural, truly fermented, and enriched with high-quality probiotics. This innovative approach is designed to support the entire microbiome by improving gut health, enhancing digestion, and strengthening immune function.

The BB12 probiotic strain has been shown to increase beneficial gut bacteria and improve digestive regularity. Combined with prebiotic fiber, this formula can reduce inflammation markers and enhance overall immunity.

The gut also communicates directly with the brain through the gut-brain axis, influencing mood, cognition, and overall mental health. With approximately 70% of the immune system residing in the gut, a healthy microbiome is crucial for boosting immunity and preventing disease.

Product Details:

Based on extensive consumer and market testing, the revitalized Wild About Mixmi Froyo™ brand now offers an array of frozen treats in eye-catching, vibrant packaging that reflects the nourishing sweetness within each flavor-packed bite.

Each Wild About Mixmi Froyo™ box contains four 4fl-oz cups that pack several benefits, including:

- 90 calories in each cup
- Truly fermented and enriched with high-quality probiotics to support gut health, digestion, and immunity
- 100% Natural ingredients, nothing artificial
- An excellent source of fiber

The product is available in four flavors: Mango Mania, Ultimate Chocolate, Totally Vanilla and Orange Dream

Originally launched as a healthier dessert option for children in schools, the company pivoted to retail channels under the new brand, Wild About Mixmi Froyo™.