Health-focused consumers now have a new breakfast choice in the cereal aisle. Weight Watchers® launched branded ready-to-eat cereals. The cereals were brought to market with the help of MOM Brands®, a family-owned cereal company in the United States, which is licensed to manufacture and distribute the brand.

The new Weight Watchers cereal lineup can help with the hard part of meeting weight management goals while enjoying sensible, yet delicious cereals. The new breakfast cereals available nationwide are:

• Weight Watchers Oat Clusters With Almonds highlights sweetened flakes of corn and wheat, with added granola clusters made with steel cut oats and sliced almonds. The deliciously crispy, crunchy 120-calorie cereal includes 8g of whole grains per serving. (PointsPlus® value of 3 per serving)

• Weight Watchers Whole Grain Honey Nut Toasted Oats cereal is made with real honey and provides 13 essential vitamins and minerals. Low in fat and just 120 calories per serving, it provides 18g of whole grains. (PointsPlus® value of 3 per serving)

• Weight Watchers Frosted Shredded Wheat With Protein features 12 crispy layers of sweetened whole grain wheat. A good source of protein and fiber, it offers 6g of protein, 5g of fiber, 40g of whole grains and 210 calories per serving. (PointsPlus® value of 5 per serving)

• Weight Watchers Oat Clusters With Cherries and Almonds starts with sweetened flakes of corn and wheat with added whole grain oat granola clusters, sliced almonds and real cherries. It provides eight essential vitamins and minerals and has 120 calories per serving. (PointsPlus® value of 3 per serving)

• Weight Watchers Chocolate Frosted Shredded Wheat features 12-layer biscuits that boast 38g of whole grains and provide an excellent source of fiber, with 5g per serving. Made with real chocolate morsels, the 210-calorie cereal also delivers on flavor, providing a chocolaty taste consumers love. (PointsPlus® value of 5 per serving)