Campbell Soup Company will provide additional information at the Consumer Analyst Group of New York (CAGNY) Conference in Boca Raton, Florida, on its plans to implement the new enterprise structure that the company announced on Jan. 29, 2015. The company will also discuss a major new cost reduction initiative and a significant initiative to simplify its organization structure in order to improve its agility in the marketplace. Campbell expects these steps to generate annual cost savings of at least $200 million over a three-year period.
“We remain fully committed to this dual mandate. The important transitions we are implementing now represent changes not in the ‘what,’ but in the ‘how.’ They are transformational steps to unlock the potential of our assets, advance our growth agenda and create value for our shareholders.”
Campbell President and Chief Executive Officer Denise Morrison and Senior Vice President - Chief Financial Officer Anthony DiSilvestro will present at 10:30 a.m. EST today. Campbell’s presentations will be webcast live at investor.campbellsoupcompany.com.
“The changes now underway at Campbell have far-reaching implications for the conduct of our business and the future of our company,” said Morrison. “Our new enterprise design will align our structure directly with our core growth strategies and enable us to invest more of our resources in the areas of our business that can deliver the greatest growth. Through our critical new cost management initiative, we will generate significant additional funds for growth and margin expansion. And through our organization redesign, we will unleash the power of our people by reducing complexity, driving faster commercialization and delivering more rapid deployment of our talent against our largest opportunities.
“Since 2011, we have had a clear and consistent strategic framework for driving our company’s growth by strengthening our core business and expanding into faster-growing spaces,” Morrison continued. “We remain fully committed to this dual mandate. The important transitions we are implementing now represent changes not in the ‘what,’ but in the ‘how.’ They are transformational steps to unlock the potential of our assets, advance our growth agenda and create value for our shareholders.”
Under the new enterprise design announced last month, Campbell’s businesses will be organized in three new divisions structured mainly by product categories rather than by geographies or brand groups. Each division will have meaningful scale, a clearly defined role in the company’s portfolio, and appropriate targets for growth.
• Americas Simple Meals and Beverages, the largest division, will include Campbell’s current U.S. Retail and foodservice businesses, Plum Organics, and the company’s simple meals and shelf-stable beverage businesses in Canada, Mexico and Latin America. With aggregate net sales of approximately $4.5 billion, the businesses that will comprise this new division represented 55% of total company sales and generated about 70% of total operating earnings in fiscal 2014.
• Global Biscuits and Snacks will unify the Pepperidge Farm, Arnott’s and Kelsen businesses into a fully integrated global biscuits and snacks portfolio. The company’s simple meals and beverage businesses in Asia Pacific and Asia, including its soup and broth business in Hong Kong and China, and Pepperidge Farm’s U.S. bakery business, will also be operated within this division. With approximately $2.8 billion in net sales, the businesses that will be part of this new division generated about 33% of company sales and 25% of operating earnings in fiscal 2014.
• Packaged Fresh will focus on building scale and accelerating growth in rapidly expanding packaged fresh categories across the retail perimeter. It will include Bolthouse Farms’ portfolio of fresh carrots, super-premium beverages and salad dressings, as well as Campbell’s retail refrigerated soup business. These businesses accounted for approximately $1 billion of net sales – about 11% of company sales – and generated 5% of company operating earnings in fiscal 2014.