PB&J Strawberry Pop-Tarts®
New flavor is made with peanut butter and strawberry jelly-flavored filling inside a pastry crust topped with frosting and sprinkles
One of America's toastiest breakfast pastries is upping the ante on taste with the introduction of Frosted PB&J Strawberry Pop-Tarts®. Now available at retailers nationwide, the new flavor is made with real creamy peanut butter and strawberry jelly-flavored filling inside a pastry crust topped with sweet frosting and sprinkles, putting a Crazy Good spin on the classic peanut butter and jelly combination.
"When we decided to release a beloved flavor duo like PB&J, we knew our trend-setting teen fans would have the best ideas to celebrate," says Aleta Chase, director of marketing for Pop-Tarts. "So starting January 21, we want to hear teens' ideas for how we should welcome the newest addition to our Pop-Tarts family during our epic PB&J Day party on April 2."
By teaming up with popular teen social media influencers, Pop-Tarts is issuing #PBJDayGoneNuttyContest challenges on Vine, Twitter and Instagram, inviting teens to share how they would want to celebrate the flavors' arrival. From PB&J-filled cannons to a PB&J dunk tank, no idea is too large or too crazy (good). The brand will choose the best ideas to bring to life in an epic PB&J Day celebration on April 2—National Peanut Butter and Jelly Day.