Snax-Sational Brands PB&J Pop
The snack features Smucker's jelly flavors combined with Jif peanut butter
Snax-Sational Brands’ popcorn brand, including Cookie Pop, Cereal Pop and Candy Pop, expanded its portfolio offerings to further innovate the snacking aisle with the introduction of the PB&J Pop popcorn variety, featuring Smucker’s grape and strawberry jelly flavors, combined with Jif peanut butter flavor, debuting this month with a full nationwide retail roll-out.
PB&J Pop, inspired by Smucker’s jelly and Jif peanut butter, reportedly blends the smooth, nutty richness of Jif peanut butter flavor with the fruity sweetness of Smucker’s jelly, all drizzled over crunchy popcorn. The snack is a throwback to after-school snacks for adults and lunch box memories, reimagined for today’s snack lovers.
Consumers can find the PB&J grape flavor 24oz bags in Costco locations across the Pacific Northwest, and additionally the 5.25oz PB&J grape bag available at Stop and Shop and Winn-Dixie. Kicking off the new year, Burlington and Five Below will carry both the PB&J grape & Strawberry 5.25oz flavors, as well.
This licensing partnership was brought to life by J.M. Smuckers’ licensing agency, Brand Central, LLC.
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