Fans of Pop-Tarts® who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts® Frosted Confetti Cake Bites.
Packed with cake flavor and blinged out with edible glitter, Pop-Tarts Frosted Confetti Cake Bites are a new snacking option that will appeal to anyone who appreciates '90s culture. The celebratory flavor will make you think it's your birthday with every bite, according to the company.
"At Pop-Tarts, we're always looking for the next flavor innovation, and with the popularity of '90s nostalgia culture, new Frosted Confetti Cake Bites will be a hit with fans looking for a taste of the past," said Sarah Reinecke, director of brand marketing for Kellogg's Portable Wholesome Snacks. "These colorful snacks taste like you're eating a slice of birthday cake on the go, no baking required."
Pop-Tarts Frosted Confetti Cake Bites will be available at retailers nationwide in a five-count box, and a 10-count box at Walmart stores.