V8 Vegetable and Fruit Juice Beverages
Green, purple, yellow and orange juice drinks offer blend of vegetables with fruit
Campbell Soup Company is innovating the shelf-stable juice category with the introduction of NEW V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango have no added sugar or artificial ingredients, and are 60 calories or less.
These colorful, delicious beverages are blended with a variety of vibrant colored vegetables and fruit.
Healthy Greens: the juices of Spinach, Yellow Carrots, Apples, and Pineapple
Purple Power: the juices of Purple Carrots, Beets and Apple
Golden Goodness: the juices of Sweet Potatoes, Yellow Carrots, Orange Carrots, and Orange
Carrot Mango: the juices of Carrot and Mango
“With this new line, we set out to meet the changing tastes and healthier lifestyle needs of consumers by delivering juice blends that are delicious, with a more desirable ingredient panel, namely presence of vegetable nutrition,” said Kelli McCusker, Vice President of Beverage at Campbell Soup Company. “We love the ‘juicing’ trend because that is what we have always been about at V8. This launch combines our vegetable blending heritage with a growing behavior and brings it to consumers in accessible, affordable and delicious ways so everyone can participate.”
Each of the uniquely crafted flavors offer invigorating taste, are packed with essential antioxidant vitamins A, C, and E, are 60 calories or less, deliver one serving of vegetables and are made from 75% juice and 25% pure water with no added sugar, preservatives or artificial colors and flavors.
The new juice beverages are now available in multi-serve 46 oz and single-serve 12 oz sizes at major grocery and convenience store locations nationwide at a suggested retail price of $3.99 for 46 oz and $1.00 for 12 oz.