DoveBars225.jpgMars Chocolate North America introduced a new addition to the DOVE® Chocolate lineup: DOVE® Fruit.

Combining the flavors of real fruit with the silky smooth taste DOVE® Dark Chocolate, this new treat comes in cranberry, cherry, and blueberry – three of the top-selling fruits on the market. DOVE® Fruit is available at retailers nationwide in two different sizes: 2.83-ounces (SRP: $1.99-$2.59) and 6.0-ounces (SRP: $3.59-$4.79). A special 26-ounce bag is also available at select warehouse stores for the suggested retail price of $10.89.

"We're excited to add this real-fruit snacking option to the DOVE® Chocolate family," said Kerry Cavanaugh, Director, DOVE® Brand. "We know snackers and chocolate lovers have been clamoring for something like this. In fact, dark chocolate is the fastest growing category3 in confections and fruit is the fastest growing snacking category, so it's the perfect combination and the perfect time."

DOVE® unveiled the new addition to the line-up at a special fruit market in New York City's Grand Central Terminal earlier today. Visitors to the fruit market were treated to free samples of DOVE® Fruit, special giveaways, as well as the chance to interact with Alex Guarnaschelli, who is the award winning executive chef at New York City's Butter restaurant, as well as a television personality who frequently appears on several Food Network and Cooking Show programs including Chopped, Iron Chef America and Alex's Day Off.