The Rold Gold brand is bringing some sweetness to its traditionally savory product offerings, unveiling four new product innovations designed to help busy individuals take back the snack break… and, as we like to say, "break happy." Rold Gold Pretzel Dippers and Rold Gold Pretzel Cracker Sandwiches provide perfectly paired flavor combinations packaged in convenient, easy-to-eat snacks. Delicious new options include Cookies & Cream and Fudge Brownie Pretzel Dippers, as well as Sharp Cheddar and Creamy Fudge Pretzel Sandwiches, which help transport you into your personal state of happy. Rold Gold is one of the flagship brands from PepsiCo's Frito-Lay division. 


Rold Gold Pretzel Dippers feature pretzel rods paired with sweet dips that are the ideal slip-in-your-desk-drawer snack, available in both Fudge Brownie and Cookies & Cream. Also great for on-the-go, Pretzel Cracker Sandwiches pack delectable Sharp Cheddar flavored filling made with real cheddar cheese while the Creamy Fudge flavored filling features real cocoa; each sandwiched between tasty pretzel cracker sandwiches.

Packaged in sleeves of three, with 100 calories or less per serving, Pretzel Cracker Sandwiches offer snackers a delicious option for an afternoon snack break.

"Consumers are as busy as ever with many struggling to find even just a few minutes in their chaotic day for that all too important me-time. We're a break-deprived nation," said Ryan Matiyow, senior director of marketing, Frito-Lay. "Rold Gold Pretzel Dippers and Rold Gold Pretzel Cracker Sandwiches answer the 3 p.m. hunger call with satisfying flavor combinations that are perfect for enjoying during a moment of respite in the thick of your day."