Bomb Pop, the iconic red-white-and-blue frozen treat, and WARHEADS are joining forces to give consumers the ultimate frozen sour experience with the launch of Bomb Pop WARHEADS frozen treat. The new product will be made up of three flavors - Black Cherry, Green Apple and Blue Raspberry - and will be available nationwide this month.
"Sour is a really hot trend right now, especially among tweens," said Chad Stelter, Brand Manager for Bomb Pop. "We're excited to be working with a brand that resonates so well with our consumers. We're confident that when our consumers hear the word 'WARHEADS,' they'll instantly know the electrifying level of sourness they will get from enjoying these three new flavors wrapped up in one ice pop - a delivery only Bomb Pop can convey."
Bomb Pop WARHEADS Black Cherry, Green Apple and Blue Raspberry extreme sour treat will be available in 12-packs at retailers nationwide, and single serve options can be purchased from mobile vendors nationwide.