Hills Bros. Cappuccino Single-Serve
The drink mixes will be sold in 3- and 12-count packages
Hills Bros.® Cappuccino is single and ready to drink. The brand recently launched its single-serve format in retailers as well as online at www.hillsbroscappuccino.com.
“With the popularity of single-serve brewing, it was a logical move for Hills Bros. Cappuccino to expand to single-cup,” said Sarah Cunningham, brand manager of Hills Bros.® and Hills Bros. Cappuccino. “In assessing the competitive landscape, the opportunity became even more clear. No other items in the market were delivering the rich flavor of Hills Bros. Cappuccino, and no other items were using natural sweeteners.”
The café-style, gluten-free Hills Bros. Cappuccino instant drink mixes will be sold in 3- and 12-count packages throughout the country in the sweet and creamy flavors of French Vanilla, Double Mocha, English Toffee, and Salted Caramel.
“We’ve received regular requests on social media from fans who wanted the convenience of a single-serve item to bring to work or to enjoy on-the-go,” Cunningham explained. “But overall, because our research shows that single-serve consumers like to experiment with new items and explore different flavors, we believe that this format for Hills Bros. Cappuccino will attract new consumers to the brand.”
Hills Bros. Cappuccino single-serve cups are compatible with all K-CUP® brewers, including the new Keurig® 2.0, and are currently in-store in select markets.
“With the popularity of single-serve brewing, it was a logical move for Hills Bros. Cappuccino to expand to single-cup,” said Sarah Cunningham, brand manager of Hills Bros.® and Hills Bros. Cappuccino. “In assessing the competitive landscape, the opportunity became even more clear. No other items in the market were delivering the rich flavor of Hills Bros. Cappuccino, and no other items were using natural sweeteners.”
The café-style, gluten-free Hills Bros. Cappuccino instant drink mixes will be sold in 3- and 12-count packages throughout the country in the sweet and creamy flavors of French Vanilla, Double Mocha, English Toffee, and Salted Caramel.
“We’ve received regular requests on social media from fans who wanted the convenience of a single-serve item to bring to work or to enjoy on-the-go,” Cunningham explained. “But overall, because our research shows that single-serve consumers like to experiment with new items and explore different flavors, we believe that this format for Hills Bros. Cappuccino will attract new consumers to the brand.”
Hills Bros. Cappuccino single-serve cups are compatible with all K-CUP® brewers, including the new Keurig® 2.0, and are currently in-store in select markets.
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